FIRSTTHINGSFIRST: BUILDING A BETTER "MOUSE TRAP"

Kim brings us a story of an electronics company that wanted to build a better mouse trap – literally. He describes the process of discovering what pest controllers need, finding the right technology partners, and testing the product itself.
— FIRSTTHINGSFIRST.FM
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I think it’s very important that you have something you go after – a goal. And then, of course, you should not be afraid to adjust it because you learned something new.
— KIM LAURIDSEN HANSEN